By Brendon Turner

Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors?

I’m going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites. Then I’m going to show you a couple of effective programs to generate more profits using your RSS feed. Read what I have to say carefully, and then act on the information. I guarantee you can take it to the bank! I’m not just reiterating what others have said before. I actually acted and performed on my own websites everything I’m about to tell you and the results are awesome.

Promoting your RSS feed effectively requires a two prong approach. Start with examining your own website. Educate your visitors about the benefits of using your feed first. Then focus on external promotion second.

The average visitor won’t understand what RSS is about, why it would benefit them to use it or how it even works. So there’s no point in slapping up the little RSS Syndication logo on your website, linking it to your feed file and hoping people will subscribe. The simple fact is that they won’t. You need to spend some time building a page on your website that briefly explains to your visitors what RSS is about and then show them how to use your feed.

Let me show you a solid example. Point your browser to this URL: http://www.profitgazette.com/syndicate.php On this page of my website I tell my visitors the various ways they can receive my content. Along with subscribing to the newsletter, a visitor is also able to subscribe to the RSS feed. I don’t want to overwhelm them so I keep it brief and educate them with four points. “What is RSS? How can I use RSS? How do I get a News Reader? Can I use these feeds on my website?” See also in the top of the left column of that page (and every page on my website) how I give the visitor a quick teaser, mention a benefit to them and give them a link to my “RSS education” page? That’s how I get my visitors to discover what RSS is all about. Then if you look in the center near the top of the page you’ll see the little orange RSS image which doesn’t just link only to my RSS feed file, I actually use a small snippet of JavaScript to make it easy for my visitors to automatically subscribe themselves to my feed with whichever news aggregator they happen to be using. Just mouse over the RSS button on that page to see what I’m talking about. You can download a copy of that JavaScript for free at http://www.methodize.org/quicksub/

What’s next? External feed promotion. There are lots of websites that accept RSS feed submissions. I’m not going to drop a large list of sites into this article but I have put together a large list of them here: http://www.profitgazette.com/rss-submission-list.php Visit that page when you’re ready to submit your RSS feed. I personally submitted my feed to each of those sites and took a brand new website which I own from zero traffic to consistently maintaining an average of 80 unique visitors per day in two weeks from the date of submissions. So that really is a powerful submission list.

Now that you’ve educated your visitors on how to use your RSS feeds and are well into promoting your feed externally, what about optimizing your feed for the major search engines? Yes I said optimize. Did you know that you can optimize your feed to effectively garner traffic from MSN and Yahoo? Here’s how. Do some proper keyword research using WordTracker just like you would when performing a regular SEO campaign. Identify your top 3 key phrases and use them when you write the title and description of your feed inside your RSS file. The search engines will pick up on this and in conjunction with the items inside your RSS file they will rank you accordingly, providing you with an additional stream of traffic you never had before. To alert MSN and Yahoo to the presence of your RSS feed just visit http://my.msn.com and http://my.yahoo.com and add your feed to each page. That’s all there is too it.

By now you’ll probably be asking yourself “How can I make some bucks with my RSS feed?” There are a number of things you can do and programs you can participate in to generate a constant stream of revenue from your feed. Obviously if your website is product/sales oriented you could drop in an advertisement about your products at the end of each item in your feed. You could also apply for the Beta RSS program which Google Adsense is offering to select partners but there is no guarantee of being accepted. Although I have noticed that Google recently updated their Adsense terms of service agreement to include RSS and feed terminology. Perhaps this may mean that the program will come out of Beta soon. See this URL for more information: https://www.google.com/support/adsense/bin/topic.py?topic=957 Another search engine which offers publishers the option to earn revenue on ads placed in their RSS feed is Kanoodle. More information about Kanoodle’s venture into RSS is here: http://www.kanoodle.com/about/press_releases/02-28-05.cool

There is so much more to promoting your RSS feed and generating profit from it than what I could possibly hope to cover in an article and it really wouldn’t be fair of me to reveal all of the secrets when somebody has already put a lot of hard work and research toward putting them into a paid publication. If you really want to learn all of the top internet marketing strategies for RSS you should purchase a copy of Rok Hrastnik’s new eBook, “Unleash the Marketing & Publishing Power of RSS“. I read Rok’s book from cover to cover and implemented almost all of what I discovered through him into my websites. The difference is not just noticeable results but a completely amazing increase in exposure and profit margin.

Learn how to do your own online marketing and save money with this free, easy-to-understand web marketing newsletter. Don’t waste hours searching for your next, great Internet marketing strategy. Subscribe to The Profit Gazette Weekly Newsletter today.

First off, well start with a web-based feed reader. The most best and popular online feed reader, in my opinion, is Bloglines. Sign up for an account and click My Feeds on the top left. Test out Bloglines by adding a few feeds. When you setup Bloglines for the first time, it will suggest a few feeds to subscribe to. I usually do not accept them and just add my own. Below My Feeds should be a Add link that you will click.

You will be on a subscribe page now. If you found the feed on the website you can paste that in here. However, Bloglines has a feature where you can just type in the URL of the website and it will search for feeds. It may find several feeds and other times it will not find any.

To avoid confusion about which feed to use, I suggest using the one shown on the website as that is the one they want you to use. Sometimes they will place a link to their FeedBurner feed and forget to remove the old feed. Either way, whether you enter a feed or URL, click Subscribe and use the default options. Do this several times with some more feeds and you will have setup Bloglines. Everytime you login you can click My Feeds and instantly find out how many of your feeds have new posts you have not read yet. Unread feeds will be bolded and have the number of new stories in parentheses. Bloglines provides a simple way to read RSS feeds from anywhere, but is not the fastest and most feature-rich solution.

If youre a website owner, you can offer an RSS feed of your websites content to for all intents and purposes allow people to make use of the content on their website or by means of their feed reader. This provides links back to your website, also also prompts repeat visits.

Depending on your websites content, providing an RSS feed could be one of the best things you ever do. If your website includes news or contains a blog, also publishing an RSS feed allows people to catch a quick update from you, also also simply visit your site to read jam-packed articles. For the most part blog software will automatically issue an RSS feed for your blog, so check for a URL also start promoting; add the RSS button to a important area so visitors can easily find it also sign up.

Equally, if you are continually adding brand new products to your website, you might ponder making an RSS feed available; in this case, just a quick rundown of your up-to-the-minute or top selling products also their prices. Other websites may well be interested in publishing that data for their users, also you would receive more visitors! Again, RSS also givs you links, which can help your sites seo.

You can visit the RSS directories also search engines on the internet; countless offer submission pages, also you can tell them of your feed. Once more, make sure that people who arrive to your web site notice that you supply a feed. Post a link to the feed someplace on the home page of your web site, also if you have a devoted news page, you may want to slap it up there as well.

You can link to your feed with an common HTML link, but it is becoming more universal to use a small orange XML picture to link to the feed. Some sites even use a blue RSS sign.

Finally, ping one of the most important services that track web log also RSS changes. This ensures that other sites which are monitoring know to check back at your site for additional content.

Weblogs.com is one of these chief sites. Input your sites name also the URL of your feed into the manual Ping-Site Form, also it will understand youve updated your feed. The Specs page explains how to set up automatic notification.

You are all set! Merely add content to your page or blog, also someone who signs up for your RS feed will acquire automatic updates.

RSS stands for “Really Simple Syndication”. It is a method to easily distribute a list of headlines, update notices, and every now and then content to a wide number of people. It is used by computer programs that organize those headlines and notices for easy reading.
What problem does RSS solve?

The majority people are interested in lots of websites whose content changes on an irregular schedule. Examples of such websites are news sites, community and religious organization information pages, product information pages, medical websites, and weblogs. Repeatedly checking every one website to see if there is any new content can be very tedious.

Email notification of changes was an early solution to this problem. Unfortunately, when you receive email notifications from numerous websites they are usually disorganized and can get overwhelming, and are often mistaken for spam.

RSS is a better method to be notified of new and changed content. Notifications of changes to numerous websites are handled easily, and the results are presented to you well organized and distinct from email.
How does RSS work?

RSS works by having the website author preserve a list of notifications on their website in a standard way. This list of notifications is called an “RSS Feed”. People who are interested in finding out the latest headlines or changes can check this list. Special computer programs called “RSS aggregators” have been developed that repeatedly access the RSS feeds of websites you care about on your behalf and organize the results for you. (RSS feeds and aggregators are and every now and then called “RSS Channels” and “RSS Readers”.)

Producing an RSS feed is very simple and hundreds of thousands of websites now provide this feature, including major news organizations like the New York Times, the BBC, and Reuters, as well as lots of weblogs.
What information does RSS provide?

RSS provides very essential information to do its notification. It is made up of a list of items presented in order from newest to oldest. every one item usually consists of a simple title describing the item along with a more complete description and a link to a web page with the actual information being described. Now and again this description is the full information you want to read (such as the content of a weblog post) and every now and then it is just a summary.

RSS aggregator programs

Think of an RSS aggregator as just a web browser for RSS content. RSS aggregators repeatedly check a series of RSS feeds for new items on an ongoing basis, making it is possible to keep track of changes to numerous websites without needing to tediously read and re-read every one of the websites yourself. They detect the additions and present them all together to you in a solid and useful manner. If the title and description of an item are of interest, the link can be used to quickly bring the related web page up for reading.

How do I find out if a website has an RSS feed?

It is getting more and more common for websites to have RSS feeds. They usually indicate the existence of the feed on the home page or main news page with a link to “RSS”, or every now and then by displaying an orange button with the letters “XML” or “RSS”. RSS feeds are and often found via a “Syndicate This” link. Text “RSS” links every now and then (there are lots of variations) point to a web page explaining the nature of the RSS feeds provided and how to find them. The buttons are often linked directly to the RSS feed file itself.

Once you know the URL of an RSS feed, you can provide that address to an RSS aggregator program and have the aggregator monitor the feed for you. Several RSS aggregators come preconfigured with a list to choose from of RSS feed URLs for popular news websites.
How is the RSS feed file produced?

Unless you are maintaining a website or want to create your own RSS feed for some other purpose, how the RSS feed is produced should not be of concern and you may skip this section.

The special XML-format file that makes up an RSS feed is usually created in one of a variety of ways.

The majority large news websites and the majority weblogs are maintained using special “content management” programs. Authors add their stories and postings to the website by interacting with those programs and and use the program’s “publish” facility to create the HTML files that make up the website. Those programs often and can update the RSS feed XML file at the same time, adding an item referring to the new story or post, and removing less recent items. Blog creation tools like Blogger, LiveJournal, Movable Type, and Radio repeatedly create feeds.

Websites that are produced in a more custom manner, such as with Macromedia Dreamweaver or a simple text editor, usually do not repeatedly create RSS feeds. Authors of such websites either preserve the XML files by hand, just as they do the website itself, or use a tool such as Software Garden, Inc.’s ListGarden program to preserve it. There are and services that occasionally read requested websites themselves and try to repeatedly determine changes (this is the majority reliable for websites with a somewhat regular news-like format), or that let you create RSS feed XML files that are hosted by that service provider.

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Social Media Research: Blogs And Twitter Use Trends Inside US Corporations Do top US corporations use social media? Is the business world leveraging new media technologies to engage customers? The answer is definitely positive according to a new research study on 2009 Fortune 500 companies and their use of social media tools, like blogs and Twitter and authored by Nora Ganim Barnes and Eric Mattson. Photo credit: Kheng Ho Toh and Dmitriy Shironosov Each year Fortune Magazine compiles a list of the largest US corporations, which are named the Fortune 500 given their size and wealth. Due to the hugely influential role that these companies play in the corporate world, studying their use of new media technologies offers valuable insights into the future of social media communication technologies and approaches. That is why every year, Nora Ganim Barnes and Eric Mattson take Fortune 500 companies as a testing ground to analyze the use of blogs and Twitter inside the corporate world. In their latest report, published here, these are their reported highlights: Corporate blog use is steadily increasing, especially among the lower-ranked group of Fortune 500 corporations. All higher-ranked corporations have a Twitter account, as well as almost all other companies in the lower positions of the Fortune 500 list 86% of the 108 corporate blogs examined are linked to a Twitter account All 173 corporate Twitter accounts analyzed were active with replies and retweets in the past 30 days, showing a persistent interaction with other users. Podcasting and videos gained momentum among Fortune 500 companies. What emerges from this research is the steady adoption of blogs and the explosive growth of Twitter among Fortune 500 companies, which emphasizes the increasing importance of social media inside the business world. Specifically, this report suggests that Fortune 500 companies leverage social media technologies like blogs and Twitter as a mean to: Improve their communications approach, build internal knowledge, improve marketing and sales, guarantee long-term sustainability and growth. Given that Fortune 500 companies stand as an established model for business success, it is indeed strategically critical for you to examine the data inside this report and extract valuable, solid insights that may help you develop an effective social media marketing strategy. …

Online Publishing Strategy: What Robin Good Suggests Online publishing is in many respects the new frontier for those who have a voice, a business, a desire to communicate or change things for the better. It potentially enables any individual connected to the net to be a two-way communication hub capable of sending out information and equipped with technologies to listen and respond. But to transform such revolutionary opportunity into a truly effective marketing vehicle, or into a sustainable online business resource, takes a lot more than what we are told on blogs or on the many sites promoting how easy and fast it is to become a successful online publisher. Photo credit: Robin Good In reality, transforming the online publishing opportunity into something that one can leverage to reach and realize his own dreams, it is much more complex and hard than we are told. It takes lots of efforts, time, resources, expertise and skills which are not part, for the most, of our typical background and scholastic preparation. It requires the use of approaches and methods which sometimes counter what we have unconsciously learned through traditional media and that command lots of dedicated work to produce any significant results. But even the most fundamental, basic concepts of effective communication, sometimes seem to escape even those that command so well technology and new trends. It may be because some of us really never got to stop and study the mechanisms behind it, or simply because what we have been often seeing reported as professional communication has been nothing but the wrong approach to getting a message across and starting a true conversation. In these two short excerpts from my Dicole OZ show, recorded in Helsinki, this past December, you can grasp a little more of what I think is really essential to know to become a great and effective web publisher. …

Website Usability Testing: Guide To The Best Free Tools And Services Website usability testing identifies a precise methodology devoted to uncover specific bugs, idiosyncrasies and ambiguities in the way that website design impacts the effective use, legibility, navigation, and user experience of your website. In this MasterNewMedia guide you can find the best free website usability testing tools available out there. Heat map of MasterNewMedia homepage created with Feng-GUI Website usability testing is indeed a critical component of any effective online publishing strategy. When properly utilized, usability testing allows you to effectively scan and rapidly identify which are the critical issues to be addressed in your web publication that can improve legibility, the time visitors spend on your website or the ability to turn offers for products and services into actual conversions. In fact, what’s the point of having valuable content under your hood if your readers cannot easily discover it, share it and put it to effective use? To be of immediate “use“, let me share first with you a simple set of basic tasks you can follow to start testing and reviewing the usability of your own website: Identify a critical goal: Likely, you have multiple goals for your website. The first step is to focus on the most critical. Is it sales? Is it traffic? Is it help people find something? Use Personas: Create typical users profiles to best focus on potential needs and expectations of a fictional target group. Is your website addressed to experts in the filed or to a general audience? Do you want to attract loyal readers or occasional stumblers? Which age / sex / location are your users? Carry on critical tasks: After identifying your goals and creating typical users profiles (Personas), you want some friends, readers or volunteers, to carry on critical tasks on your website to identify areas for improvement and weaknesses. Is the sale process straightforward? Can people download your content easily? Are your blog posts easily shareable on social media? Collect the data: While your users go through a set of pre-determined tasks and perform specific actions on your website, you need to closely observe and report where they hesitate, step back, or remain confused by what they see on your site. Better yet, you can use a dedicated usability tool that collects absolute or relative data that can help you characterize the behavior of your testers. Review your analysis: Once you gather this data, you need to group it in clear-labeled groups (i.e. navigation, layout, functional flow, error handling, etc.), so that you can easily review and analyze all of this information and then find the ideal strategy to make your improvements. Now that you know what are the key steps needed to start a website usability test, what you really need is knowing which tools or services are available out there that you can immediately put to use to support, speed up and professionally organize those very tasks. But how can you identify and select which is the most appropriate website usability testing tool for your specific needs, competence level and budget? To help you get started right away, this guide provides you with a set of individual reviews, a comparative table and a comprehensive mindmap to help you select your ideal free website usability testing tool. Please note that these free usability testing tools have a limited range of features. For example, they do not allow you to record the screen of your testers or engage them in screen-sharing sessions unlike professional usability testing solutions like TechSmith Morae, which will be covered in a separate upcoming MasterNewMedia guide. Now that I have warned you about the limitations of these free website usability testing tools, here below are the specific selection criteria that I have used to compare these different services: Testing approach: a) Test the usability of your website by inviting specific users to share their feedback, b) analyze analytic and statistical data. Analytics: Generate automatic analytical data from each website usability testing tool to evaluate the the quality of your website design and user interface. Visualization of user behavior: Visualize the behavior of your visitors by analyzing where they click or look (via mouse tracking) on your website and which path they follow to carry on specific tasks. Usability report: Generate a comprehensive report that contains all the analytical data gathered by the usability test. …

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RSS search engines are just beginning to pick up steam. As new RSS feeds become searchable, the quantity of visitors will multiply and spam is surely to follow. It is an adverse side effect of free interaction. While RSS users can typically unsubscribe to feeds they deem as spam, browsing with keywords clothed in an RSS search engine is where the hindrance arises.

RSS spam largely consists of three main types generally often found in the RSS search engines. The initial type is keyword stuffing.

Keyword stuffing involves filling every RSS feed article with high-value keywords for a detailed topic. The articles are not intended for human visitors, but as an alternative for search engine robots to point traffic to a target web place. This RSS spam method is nothing more than an adaptation of the conventional keyword-stuffed web page, often banned by main search engines.

The next type involves RSS feed link farms. These RSS articles often contain very insignificant content, if any, other than a plain keyword. Their most important attraction is the feed title. Clicking the feed title takes the user to a blog containing tens or hundreds of other blogs and RSS feeds, every one directing to additional links inside the farm. The goal of this type of RSS spam is to trick the user into clicking advertisements or else directing them to a product web site.

The third type is the innovation of fake RSS feeds. These appear like legitimate, but often duplicated, article content. Whether they provide quantity or not is certainly debatable. These feeds are generally shaped in bulk, using automated scripts, and appear like in nature to the link farms. By attracting the users to seemingly valuable content, they wish to add advertisement clicks or product web site traffic.

Your RSS feed might happen to fall into one of these three categories. While you might at present be experiencing increased traffic from the RSS search engines, these directories are working on filtering out the RSS spam techniques. However, you can still take benefit of RSS feeds and their power by following an RSS-friendly guideline.

Refrain from using automated scripts to create online content used by your RSS feeds. As a substitute, compose your own original opinion, product descriptions, and reviews. It takes a little additional time, but the search engines will appreciate this content much more highly, your visitors will recognize the value of the unique content, and the subscription count to your RSS feed will grow. It is also crucial to keep your feed updated with changing content as opposed to using a static feed, which remains the same. Search engines respect dynamic feeds and will likely rank you higher as a consequence.

At hand are tools and services existing, which aid in keeping an RSS feed updated with your changing content. Such services include FeedFire for converting your web site content to a periodically updated RSS feed or software such as FeedForAll for creating and editing RSS feeds.

A thriving RSS feed is very much the same as a doing well web page. It may perhaps take a little more time to digitize your judgment, but the end conclusion is well worth the effort. By avoiding the tricks in RSS feed spam, you can help make the difference in quality of feeds and enjoyment in your readers.

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RSS stands for Really Simple Syndication, a term which it fully deserves. RSS provides a way for web sites to render their content accessible through a syndicated feed, which can then be interpreted by every application capable of understanding feeds. These applications are called aggregators, or every now and then simply feed readers.

The way it works is straightforward. Originator, you indicate which aggregator you would like you use. Google provides a free of charge web-based feed reader on their site, while other readers have a tendency to be downloadable applications that you use singly from the web. Many of these applications are freeware before shareware, so it wont cost anything to get started unless you decide you need the features of a viable aggregator.

When you have chosen an aggregator, all you need to sort out is add feeds to it. This is simple enough once you locate a web site or news service that you would like to keep an eye on consistently, just look for a link that says RSS, subscribe, feed, or some other variation. Generally aggregators will also receive Atom feeds, which are somewhat different, but are the same for your purposes. You may also see the RSS logo, comparable to the one shown at the right, and many browsers will detect RSS feeds and set the logo in the address bar for your convenience. Now click the link for the feed you require, and when the page loads (it may look like nonsense to you, but dont worry), just select the URL in your browsers address bar, and replicate it to your clipboard. Open up your aggregator, select the option to subscribe or add a feed, and paste the copied URL into the clear provided. This will add the feed to your aggregator. Feeds can be site-wide, or focused on individual topics, so you can choose exactly what information you feel like to receive. For instance, many news sites provide a feed link that contains all brand new stories, and separate feeds that contain individual news stories in detail categories (sports, politics, headlines, and so on).

It can seem like a complicated process to get feeds added to your reader, but if you just try it step by step, after a couple of feeds youll have it down, and youll picture how easy it really is. All kinds of sites have RSS feeds, from blogs, to social networks, to magazines, and lifestyle sites (including TotallyHer!). These days you can prevail on pretty much any in sequence you like via syndication.

Once you acquire all the feed addresses you need added to your aggregator, the rest happens automatically. Each occasion you open the reader or refresh the feeds, it searches through all your favorite sites to acquire if theres any new content you havent read yet. It lists the titles of the articles for you, much like an e-mail inbox, so you can decide which articles you like to read, and in what order. Many feed readers encompass a lot of added features and customizable settings, so you can set up your daily reading session to look however you like. You get the convenience of having all your information in one place, and you by no means have to fret if youre missing anything.

RSS is not recent, but it is only inside the past couple of years that the masses are catching on to its benefits. Syndicated feeds can streamline your Internet experience, making your understanding more efficient and thorough, which in turn can help you spend less time at the workstation. So if youre worn-out of bookmarking sites and at that time having to dig through them manually to stumble on all the news that interests you, download a without charge feedreader, and start enjoying a simpler, all-in-one solution.

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